I've often thought pie to be the most inaccessible dessert.
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Journey with me through the sweet possibilities of pie by the slice brought right to you in a click.
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And did I mention?
It's real good pie.
EXPERIENCE
Before developing a creative concept I imagine the feeling someone has at the end of an experience. With Slice, it's the feeling of tasting dessert good enough to tell your friend about:
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"Just stopped by Slice, it was real good pie!"
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I aimed to keep that feeling with me as I developed, designed* and executed this concept.
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STORY
Making the story approachable and clear helps customers see themselves in it.
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In my recruitment marketing experience, telling a career story served the same purpose when developing an employer brand.
CONTINUITY
I enjoy building creative strategies that weave content and experiences together to reemphasize key messages.
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Style strengthens substance.
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The message I focused on is we serve real good pie by the slice. A consistent look and feel, whether it be in font, color, or scheme reinforces the idea of quality before a slice is served.
COMMUNITY
Peer-to-peer conversation builds brands. Developing the infrastructure for an ambassador program gives organizations a creative way to build loyalty with a customer base while also providing them with tools they can use to share more about their personal experience.
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Recognition of customers, or employees, can expand the reach of your organization's message.
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Customer testimonials, reviews, or features can be a helpful way for other individuals in that customer's network to experience your brand through the eyes of someone they trust.
DELIVER
I've always thought it'd be a cool job to come up with the names of food items on a menu, so here's my first shot.
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With any brand or experience, I challenge myself to deliver quality.
A simple menu with a quick description narrows the scope to focus on the main thing:
Real Good Pie.
*All artwork was designed in Canva using premium icons, fonts and elements.